Sunday, January 10, 2016

Review - Online Prescription Eyeglasses


Can you really buy good prescription eyeglasses for fewer than ten dollars?

Well, I wanted to find out so I visited Eye Buy Direct and examined the site. Most of their basic frames and styles are priced at twenty to thirty six dollars but there were quite a few selections at $7.95. What are you going to get for that price I asked myself? I recall paying $160.00 for my eyeglasses with all of the bells and whistles which included anti-scratch, anti reflective, UV coating and color tint at COSTCO last year. So I thought I would check it out. I keep my prescription in my wallet so for $7.95; why not order a back up pair in the off chance they wouldn't disintegrate in forty eight hours.

The first step was to select the frame and provide the measurements. I selected the Greco style and made the measurement selections by measuring my current frames with a ruler per the instructions. The next step was to enter the prescription. This looked like an opportunity for confusion at first but the elements on the site correlated with my prescription with no problem. Then I had to choose the lens thickness. That was easy because the standard was free and the thinner lens selections had a cost add on. In retrospect, I am not sure why anyone would want thinner lenses. Then I came to the bells and whistles. The anti-scratch is free and I didn't think I needed any additional features for a back up pair. If I had selected the features on my current eyeglasses, it would have increased the price to a staggering $24.80 or about 16% of the COSTCO price. That took me to the checkout which accepts major credit cards and PayPal. The complete process did not take more than 20 minutes. It may take less time on the next order because they have my prescription and credit card info on file.

Now I had my answer. You can't buy eyeglasses for less than ten dollars because you have to pay shipping for orders under ninety nine dollars. You would have to really try to spend ninety nine dollars at this store. My total was $15.14; still a ridiculously low price for prescription eyeglasses.

My order was delivered six days later. As usual, I couldn't wait to be disappointed so I opened the package immediately. The glasses were in a plastic carrying case complete with a polish cloth. When I took them out of the case I thought "these are actually nice". Upon closer examination, I was absolutely amazed. They fit comfortably and the prescription was perfect. The gold metal frames were substantial and as attractive as my $160.00 pair. I am not sure they are the same quality but two weeks later I still can't find any difference.

Like most people I guess, I couldn't conceive of making a purchase as individual and complicated as prescription eye wear online. It seemed to be a hit or miss proposition but after going through the process, I concluded that the only thing complicated is the vision examination by the optometrist. The downside is that you can't stand in front of a mirror and try on the frames. Eye Buy Direct has at least a partial solution to that issue. You can download your photo and the site will produce that picture with the selected frames in place. This isn't ideal but it does provide a glimpse of how they will look. Isn't technology wonderful? The only true negative is if the frames need any adjustment, you have to do it yourself or find a retailer to do it for you. I sometimes fall asleep with my glasses on and find the frames semi-mangled in the morning. Most metal frames are pliable so I make the adjustments myself by dipping them in boiling water for a couple of minutes and adjusting the shape.

Internet shopping has come a long way in recent years. There are many quality products that can be purchased at substantial savings but this was the best deal I have found. I don't know how they do it and I really don't care as long as they keep doing it.

Tuesday, January 5, 2016

Eye Care Practice Marketing: Eye Care Providers Can Compete with Internet Contact Lens Retailers


Every 3 seconds there is an online search for an eyecare provider-related product or service!

According to data obtained from Overture, a leading online advertiser that tracks keyword search queries, in July 2004 there were more than 800,000 search queries for such terms as optometrist, eyecare provider, eyeglasses, contact lenses and lasik. Is your practice optimized to get its share of the nearly 9.5 million online vision care searches expected per year? Can you afford to ignore this growing population segment estimated to be upwards of 110 million U.S. residents (according to an August 2004 report by PEW/Internet and ComScore) that have reportedly used search engines?

While attending a 2004 search engine strategies conference (a symposium of the most cutting edge tips and techniques to "optimize" your search engine marketing initiatives), I was overwhelmed when presented with some interesting facts - facts about online users, use of search engines and how online marketing has boosted both the top and bottom lines for many companies, both big and small.

While the prospect of mounting an online marketing campaign may sound daunting to many of the "non-technically-oriented" folks out there, there are some very simple measures that even the least internet-savvy business professional can take to capture a bigger slice of that huge, online searcher pie.

Welcome to the 21st Century First of all, if you do not have a web presence, a website where people can learn about your practice and the services you provide, get one. I recently surveyed approximately 80 eyecare practitioners, and asked them what their most pressing concern was regarding their contact lens practice. Not surprisingly, competition from online contact lens retailers was the most common response. Yet, even with this huge concern, 2 out of 3 practices surveyed did not have their own website, and only 1 in 12 could offer their patients the convenience of online ordering from their practice.

If eyecare providers aren't providing their patients the kind of service and convenience they obviously want, then where is the merit in condemning the likes of 1-800 Contacts? They are not stealing your patients; they are simply filling the void in service that you are not offering your contact lens patients. For those of you who are starting to get the picture, there is no time like the present to take action! There are a host of service providers out there today that will provide you with a website for little or no upfront investment. Many of these service providers offer a template format for setup. That means there is little for you to do except develop the text for your site and then copy and paste it into a form field on your computer. Throw in a few digital photos of your practice waiting room/dispensary, your exam rooms, your "high-tech" equipment and your staff (to create that "personal" touch) and... Voila! You now have a site on the World Wide Web!

While the process here has been oversimplified, the bottom line is that it is nearly that simple to do. Now that you have a website, it will cost you approximately $25-$50 a month to maintain. Not a bad investment if it brings one unsolicited new patient into your doors a month. There are no guarantees except that without a website, you will not capture any of those potential patients conducting online searches for eyecare-related products and services.

The next big issue to tackle is the online sale of contact lenses to your patients. Here again, there are several providers that can set your practice website up with online contact lenses ordering (e-commerce) capabilities without breaking the bank. Several leading providers also offer an automated 1-800 phone commerce system so that your patients can access a toll free number to reach your service. So instead of complaining about somebody stealing your contact lens patients, invest in your future and the future of your practice. Provide yourself with a modern tool to retain your valued patients.

Let's face it... more people used the Internet to shop for and purchase goods and services this year than a year ago. This trend is not likely to change anytime soon. While this concept is still fairly new to many in the independent eyecare practitioner community, it is certainly a unique opportunity to distinguish your practice from that of a competitor. More convenience, more options... if your patients want to order online, they might as well order from a trusted professional they know and who knows them!

Yes, you will still likely lose a patient or two. But by positioning your practice for the future, you can effectively improve patient retention and satisfaction. And, at least you can rest assured that at the end of the day you did something to stop the flood of contact lens prescriptions out of your office to some online retailer. As a consumer who prefers the ease and convenience of purchasing online, I'd much rather give my business to a trusted professional whom I know than buy from someone I don't know or trust. Give me that option!!

To learn more, eye care providers can visit Responsible Marketing Consulting Services online at http://www.resmarkconsulting.com.

Monday, January 4, 2016

Seacret Direct Product Review - Dead Sea Secrets?


When you begin to think about any multilevel marketing organization, it is important to take into account several different things, with products as a possible essential consideration. The first question you should think about is: do they work? This might appear to be an easy one, however making certain your product or service is in fact doing what it is proposed to do is a good starting point. The second consideration is: do they fit for me personally? If you don't believe in what you're doing, your prospective customers will be able to identify this when you are talking to them about your opportunity. Of final consideration are the tools and presentation supplies that your business has available for you to get the relevant information in front of your potential customers. You don't just want to bombard them with information, so having these tools will be helpful, not just to enable them to better fully grasp what you are offering, but additionally so that you project to them an image of ease as it relates to building the business.

Seacret Direct Product Overview

Seacret Direct offers a wide range of products that are mostly related to skin and personal care with the overall theme being their ingredients taken from the Dead Sea. I can't really speak to the efficacy of using the Dead Sea ingredients, but it does at least sound like an interesting idea. I will come back to this later in the article, but even with considering the uncertainty about the Dead Sea claim, this company started off as a general retail company that has done over $500 million in sales, indicating that the product is popular and people are interested in buying. This is a good foundation for a network marketing product and with that foundation in mind, let's look a little but more in-depth.

What About the Dead Sea?

The Dead Sea is an inland salt water lake (at least it looks that way on the map) that is located on the border of Israel and Jordan in the Middle East that contains roughly 45,000 million tons of salt that are rich in minerals a process that occurs from a mix of evaporation and solar radiation, yielding 26 essential minerals that are reported to not exist anywhere else in the world. With this in mind, these minerals are thought to provide unique qualities that can nourish the skin by correcting the function of the skin layers. As minerals make up only a small amount of your body weight, they don't get too much attention for their health benefits, but they are critical for essential body processes; however this fact doesn't mean they have to be "Dead Sea" minerals in order to accomplish this. Having said that, there may be some additional benefit due to the wide variety of minerals and natural composition in the Seacret Direct products.

The main products offered in this company are facial and skin care products, with a wide range from night-time cream, to body, foot and face lotion, along with many others. There is also a Re-Cover Masque product that is reported to give a little extra boost for your facial skin care. As you might guess, you have to consider how interested people would be to switch their skin care products, as people tend to get very attached to personal care products. The other thing to consider, with a product like this in a network marketing company, is the fact that most of these products seem to be more geared towards women, which may alter your recruiting strategies. It doesn't mean you can't build a business (as evidenced by the success of Mary Kay), but it is something to consider and this company seems to have recognized that by coming out with a line of skin care products specifically for men. Although you still need to consider that despite the existence of products for men, it is unlikely that men would be as interested as women. Just a couple of things to keep in mind, but outside of these criticisms, the product does seem to be quite popular which is always a good foundation for network marketing success.

Again, carry out your own personal due diligence after which return to those three quick questions near the top of this article, all the while keeping in mind your network as well as your business partners (ie, your up-line) are most likely going to be the most significant facets of your network marketing business to consider, so try not to get too caught up in the products. This doesn't mean that specific aspects of the company aren't important and doing a thorough Seacret Direct Review can assist this process.

Sunday, January 3, 2016

Direct Mail for Optometrists


Optometrists must advertise and market and rely on word-of-mouth referrals from other doctors and patients to get new clients. Word of mouth advertising and referrals make a lot of sense but first you need to get those clients in the door so they can refer you to others after they have a good experience.

Of course when devising an advertising and marketing program for Optometrists you must also understand that the customers cannot often see very well and therefore some conventional advertising does not work. They can hear so radio might be an idea although in larger markets it sure gets costly.

It is recommended that optometrist use direct-mail marketing and direct-mail coupon booklets or packages to promote their professional practice. It makes sense for an optometrists to send out direct-mail marketing packages to those customers within a 15 mile radius of their practice and to do so every six months.

Each piece sent out should have large type set and easy to read fonts so that people who have a hard time seeing will be able to read them. Direct-mail marketing and advertising works for optometrists in professional practice, so, please consider all this in 2006.

Monday, December 28, 2015

Eye Health Care Tips


Today's world is totally based around computers, TV and other electronic visual elements that affect eyes with their harmful rays .Eyes are the most essential part of the body and much sensitive too.

When you sit in front of the computer whole day watching TV, reading books or when your eyes get exposed in pollution, it affects eyes very adversely. It makes your eyes look over worked and tired. In the busy life schedule give some relaxation to your eyes, spend 15-20min every day on eye exercise, and wash your eyes daily with clean and cold water.

It is important to cure your vision before it take chance to develop bad effects. Prevention is definitely better than cure. So what you can do for your eyes?


  • Give proper relaxation to your eyes

  • Do not expose your eyes to sunlight, wear sunglasses

  • Wash eyes with clean and cold water regularly

  • Take a layer of cotton dip into cold milk and put it on your eyes it will give relax to your eyes and also remove dark circles.

  • Cotton layer dip into Coconut oil and rub it out skin of your eyes it gives nourishment and shine to your eyes.

  • Take regular eye exercises.

  • Take proper vitamin containing food and green vegetables.

  • See greenery till five minutes it will increase your vision.

  • Minerals and many eyes drop product can take care of your eyes.

  • Dust particle can be harmful for eyes so clean your eyes daily

Which supplements or vitamins are the best for eyes?

Vitamin A -it helps from many eye disorders; lack of vitamin A can lead to corneal ulcer and night blindness

Source of vitamin A: - carrots, sweet potatoes and liver and many green vegetables.

Vitamin C -need to reduce the pressure in glaucoma and slow down the affect of degeneration.

Source of vitamin C: - fruits like oranges, strawberries, rosehip and broccoli, bioflavonoid and much more.

Vitamin E - It helps in the risk of contracts and muscular degeneration.

Source of vitamin E - Some rich foods are Dry Fruits and nuts like almond and hazelnuts and many more

Zinc: -Found in red meat, oysters and wheat.

As you all are aware that "Improper Diet is the Root to many diseases". So First of all if you take care of your diet and take proper Vitamins and foods, mineral, water green vegetables, it will give a direct relation in nutrition and vision of your eyes.

Sunday, December 27, 2015

What Is Glaucoma and How Does It Affect Your Vision?


Glaucoma is a disease that directly impacts the optic nerve of the eye, which slowly deteriorates over a period of time as a result. It's a debilitating eye disease that can have long-term affects on your vision if left untreated, such as permanent damage of the optic nerve and blindness.

Glaucoma is normally associated with other chronic diseases, most commonly diabetes. But it can also occur on its own in individuals who are older in age and who have experienced continual vision loss over the course of their lives. Glaucoma can arrive in one of two versions: open angle glaucoma or closed angle glaucoma. Open angle glaucoma occurs over time and is often slow and progressive. Closed angle glaucoma occurs suddenly, is often painful, and results in rapid vision loss.

Closed angle glaucoma is usually associated with severe eye trauma, but many people do not even know that they have open angle glaucoma because it affects the vision at such a slow pace. It is often hard to detect, especially in younger individuals. As it stands, glaucoma affects roughly one in 200 individuals age 50 and older every year. The symptoms of glaucoma are hard to define because everyone experiences some kind of vision loss as they get older. But if you have eye exams on a regular basis, you'll be able to stay on top of any changes in your vision that might be associated with glaucoma. If caught early enough, glaucoma can be treated properly so that long-lasting vision complications do not occur.

The treatment of glaucoma varies, depending on the ophthalmologist you have as well as your age and health condition. Some ophthalmologists prescribe intraocular eye drops to help sustain the pressure in your eye, which is often the cause of glaucoma. If the glaucoma is more severe, you may need to undergo eye surgery. Most eye surgeries are performed with a laser and provide temporary relief from glaucoma. Additionally, there have been many technological advances over the years that have evolved for the treatment of glaucoma. These advances often use innovative procedures to help treat the disease. With the rise of diabetes and other chronic diseases, there has been a direct increase in individuals diagnosed with glaucoma. Many diseases go hand in hand with glaucoma, so it's understandable why there has been a direct increase.

The bottom line is that the best you can do for your eyes is to take care of yourself. The healthier you are, the less likely you will be to develop glaucoma. Unless you have a genetic disposition to the disease, you should be able to maintain healthy vision for the rest of your life. Also, do yourself a favor and see you eye doctor on a regular basis. It's important to be aware of the symptoms of glaucoma so that you can identify it if it does occur. The best way to treat glaucoma is to catch it early so that it does not cause any major vision loss. The sooner you begin to treat glaucoma, the better of you'll be.

Saturday, December 26, 2015

How to Improve Vision Without Glasses


Good eyesight is no longer the norm in the United States. Just over half of the population uses some kind of prescription lenses. Many other people have eye problems that they aren't even aware of. It is important to learn how to improve vision without glasses.

Continual tension and strain cause the eye muscles to tighten, and as a result, vision problems occur. Learning how to relax those same muscles can correct a variety of problems. A vision training program can teach the person the necessary relaxation techniques.

Palming is one of those techniques. Place your elbows on your desk and cover your eyes with the palms of your hands. Ideally you should see total blackness. Let your eyes, neck and shoulders totally relax. Do this for two or three minutes. You can do this as often as you need to during the day.

Don't forget to blink. Practice blinking rapidly. This helps to relax and rest the eyes, while at the same time helping to lubricate and cleanse them.

If your eyes are sensitive to the light, this exercise may help. First thing in the morning, stand in the direct sunshine with your eyes closed. Relax and allow the sun to relax your eyelids and the muscles around your eyes. Move your head from side to side, or move it slowly in a circle. Don't squint.

Myopia is the most common visual problem. It is usually brought on by eyestrain and emotional stress. One way to improve your sight is to hang a calendar on the wall and sit far enough away that the numbers can barely be seen. Take off your glasses and do the palming technique. Read each number. At first you may have to close your eyes and open them quickly to bring the numbers into focus. Repeat with each individual eye and then do both eyes together.

These simple suggestions can do a lot to improve vision without glasses. If you do them faithfully, you may find that in time you will no longer need your glasses. It is certainly worth a try.